Prepare yourself for becoming inspired by great quotes from the best in the business of marketing…
David Ogilvy:
1. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
2. “You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”
3. “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
Peter F. Drucker:
4. “The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself.”
Jim Stengel, CMO of P&G:
5. “If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.”
Jim Allchin:
6. “We’re obviously going to spend a lot in marketing because we think the product sells itself.”
Linus Karlsson & Paul Malmstrom / Mother New York:
7. “Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.”
Don Peppers & Martha Rogers, in The One to One Future:
8. “Customers are not on-off switches, but volume dials.”
Malorie Lucich, Facebook Spokesperson:
9. “People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust.”
David Meerman Scott, author of The New Rules of Marketing and PR:
10. “Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.”
Brian Clark, founder of CopyBlogger:
11. “Remarkable social media content and great sales copy are pretty much the same-plain spoken words designed to focus on the needs of the reader, listener, or viewer.”
Darren Rowse, founder of ProBlogger:
12. “There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.”
Laura Fitton, founder of oneforty.com:
13. “Focus on the core problem your business solves, and put out lots of content and enthusiasm, and ideas about how to solve that problem.”
Steve Jobs, CEO of Apple:
14. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”
Tim O’Reilly & Sarah Milstein, co-authors of The Twitter Book:
15. “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.”
Marcus Sheridan, author of The Sales Lion blog:
16. “In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.”
Andrew Nachison, founder of We Media:
17. “Institutions that once had to go through media to deliver information are now themselves media.”
Brian Halligan, co-author of Inbound Marketing and Chief Executive Officer at Hubspot:
18. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”
Benjamin Franklin:
19. “Either write something worth reading or do something worth writing about.”
Ardath Albee, author of E-Marketing Strategies for the Complex Sale:
20. “By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.”
The Cluetrain Manifesto:
21. “Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.”
22. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”
23. “Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.”
Jay Baer & Amber Naslund, Authors of The Now Revolution:
24. “There’s a lot of fear-mongering about “losing control” of your brand online when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.”
M. Larence Light, former Chief Marketing Officer for McDonald’s:
25. “It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.”
(Special thanks to Hubspot for gathering some of these awesome quotes!)
