Most people tend to avoid one-on-one interaction with real estate agents, which is why holding an event can keep the pressure off your guests. Real Estate events don’t have to be gimmicky. They can be great vehicles to promote your business, community or even an individual listing. They can be enjoyable and beneficial for both buyers and Realtors alike. Here are some tips to help make your next event a success:
1. Devise a comprehensive plan.
People know when something was just thrown together last minute. A good event is planned for every aspect from the food, the theme, the reason for holding an event, how it’s marketed, and how it persuades people to attend.
2. Create a separate campaign for Realtors and Buyers.
Realtors and Buyers will have very different motivations for attending an event, so make sure your marketing message appeals to both groups.
3. Get a good contact list ready.
Let’s say that 25% of your list will respond to your RSVP (if you’re lucky). Of those 25%, maybe 10% will agree to attend. Of those 10%, perhaps only half will actually make it to the event, so it’s important to have a large list of people to invite.
4. Plan a theme, and make the incentives appealing.
Make sure the event has a cool title, rather than the typical “Grand Opening” or “Open House.” Try to think of unique offers. Whether it’s the prizes, workshops, information, charity or food, there must be an offer enticing enough for people to use their precious time. Maybe a home decorating demonstration or financial workshop for first-time buyers will be just the ticket for your prospects. Also, give attendees a reason to give you their contact info. For example, have them fill out a card with their mailing address and e-mail in order to be included in a nice raffle.
5. Promote it often and everywhere:
- Print and mail invitations
- Send a few E-mail campaigns (the first one as an introduction, the second as a reminder)
- Have a professional write and send a PR piece to media outlets
- Place advertisements in local newspapers and magazines
- If your budget allows, create a radio and/or TV spot
- Promote the event on your website
- If available, create a video from your last successful event and post it online
- Create the event on Facebook, and have your employees click “I’m Attending,” so that they’re friends will see it in their News Feed. Include all the pertinent information and appropriate graphics/photos.
6. Use the power of technology.
Most people today have the ability to update their Facebook statuses from their mobile phones. Try to think of ways you can utilize this to boost interest. Maybe the first 10 people who “Check In” to the event’s location receive a $25 gift card. Make sure Wi-Fi is available on site, as well as a laptop.