These days, the customer journey has grown much more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. It become increasingly important to determine the “path” as well as the value of the customers journey. Read the complete article on Google’s Thinks Insights The Rundown
Toot Your Horn Auction Orange
Hard work pays off and we’d like to share a client success. The results featured below are a combination of Wilmington Design Company’s tools, designers and programmers, paired with the follow through and execution of the client. Auction Orange came to us with no data on how visitors were reaching or interacting within the online space. We worked to design … Continue reading
Welcome to the New Red Door
In almost every culture the color red means “Welcome”. We welcome you to visit the new standalone web site designed for Red Door Homes based out of Fayetteville, North Carolina. Red Door Homes experienced success with a tactic tested using pay per click advertising. We proposed targeting an audience searching for modular or mobile homes online and educating them on … Continue reading
Whose Mayfaire? My Mayfaire
Things just got personal at Mayfaire Towncenter with the introduction of “My Mayfaire”. An interactive tool that stores personalized preferences and sends shoppers custom email notifications with information about favorite shops and restaurants in one place. Conceptualized after reviewing website analytics and discovering visitors were downloading coupons from each stores unique webpage, the creative team approached the shopping center marketing … Continue reading
The Newbies…
The start of 2013 has been so busy, we blinked our eyes and it was spring. With a quarter of the year almost in our rearview mirror, we thought this might be a good time to kick our resolution into high gear… Blog more… As topics were brainstormed to kick off our regularly scheduled blogging, we realized formal introductions had … Continue reading
2013 Search Marketing Trends
Big changes in the search landscape are anticipated to take place in 2013. Most of our research to date reinforces our Wilmington Design Co. Search Motto: “The Internet should be approached as part of an overall marketing strategy.” The prominent trends focus on comprehensive strategies, sophisticated measurement and a shift in the perception of search. Below is a summary of … Continue reading
Our New Digs
You read that right. Start of business January 28th we’ll be reporting to a newer, bigger and swankier office space on Wrightsville Avenue. Did I mention it’s bigger? We are tripling the size of our current office space, to almost 5,000 sq. ft. Anyone want to join us for cart wheels? We have the room. The space features new individual … Continue reading
Branding Santa
We signed a big client… And we mean Big. As Christmas rapidly approached, our newest client realized that his look was out of date. The team at Wilmington Design Company took on an exciting challenge to rebrand Santa. With a combined 100-year knowledge of the client and careful tactics, the team began to craft a new image, coining the phrase, … Continue reading
No mobile site? No customer!
Google has recently discovered that 61% of consumers are more likely to leave a user-unfriendly mobile site, while 67% of consumers are more likely to buy from a user-friendly mobile site!? In short, if you don’t have a mobile-friendly site, your customers might move on to your competitors who do. It’s important to plan ahead for mobile, when designing or … Continue reading
WDC designer wins T-shirt/poster design contest
The City of Clinton NC and the Sampson Arts Council announced the winner of their 2013 Alive After Five T-shirt/Poster Contest this month. The Alive-After-Five Committee was looking for unique, original artwork that captures the “magic and feel” of the summer concert series experience. The individual designs were entered by graphic artist from across the region. Our own graphic designer, … Continue reading
